Galvanic Spa Review - I Love the Spa But the Pricey Treatment Gels Had to Go

The Galvanic Spa is a hand held device that delivers a low level galvanic current which facilitates the transport of the ingredients into the skin. In terms of price, the Galvanic Spa is reasonable alternative between expensive treatments like Mesotherapy and Velasmooth.

I find the spa to be a great device that brings spa skincare into the home, a high end luxury item at an affordable price point that really does work.


The goal of the Galvanic Spa is to give your skin a radiant, healthy-looking glow with a combination of safe, gentle, low-level galvanic currents and two specially formulated gels. Using its unique Galvanic currents, the Galvanic spa is able to stimulate cell rejuvenation for your face, scalp, and body, while they remove toxins and impurities from your skin.

Galvanic Spa Review - I Love the Spa But the Pricey Treatment Gels Had to Go

Beauty skincare routines have been in existence since people were able to see their reflections.

For more than 50 years, spa and salon professionals have used gentle galvanic currents in customized treatments to refresh and energize the skin. These treatments, through a gentle massaging action, help to focus cellular energy and enhance circulation. These treatments stimulate blood circulation, bringing a number of benefits to the skin.

Galvanic Spa is recommended to be used with the Pre-Treatment and Treatment Facial Gels. These rejuvenating facial gels work with the face conductor to draw out dulling debris and allow pores to breathe, while delivering beneficial nutrients that focus energy and facilitate recovery from stress.

The pre-treatment gel with marigold, sea kelp, and vanilla extracts promises to help pores breathe and remove impurities, and condition and soothe tired skin. The only problem I have with it is the cost of constantly replacing the viles of treatment gels at for only 4 of each (two weeks worth).

Galvanic Spa Pre-Treatment Facial Gel helps remove impurities so your pores can breathe while Galvanic Spa Treatment Facial Gel revives and invigorates tired skin by promoting cellular energy. The treatment gel, with arginine and magnesium, helps skin recover from stress, promotes cellular energy, and further regenerates and hydrates the skin.

I recently purchased the Galvanic Spa, I love the device but, as I said the viles of treatment gels are too pricey. I cannot afford for two weeks of treatments,

There is an alternative. Now I can afford to do two treatments every day, if I choose.

I have been using the Miracle II soap, neutralzer gel and lotion. These products are "negatively charged", as the pre treatment gels which are recommended with the Galvanic Spa are negatively charged on the number one fountain. The spa slides over the skin remarkably well. The soap or neuralizer gel, you may use both, or either, pulls the toxins from the skin, tightens the pores and reduces puffiness and wrinkles. My skin looks ten years younger.

For my body I use the Galvanic Spa on the positive fountain then, spray a mixture of olive oil, and essential oils to remove cellulite and tighten my skin. There are many essential oils which are very beneficial for the face, and body,

The basis of the Miracle II products is that the water is first put through an electrical process known as eloptic energy. This process transforms it to include highly charged mineral clusters. Studies show that toxic chemicals would literally be broken down and transformed into benign or usable beneficial by products by the action of the charged clusters.

Miracle II products all contain an electrically treated coconut based surfactant in addition to the ash of dedecyl sulfate. Miracle II is a gentle, environmentally friendly, biodegradable soap with remarkable cleaning, cleansing, degreasing, neutralizing, and detoxifying attributes and contains no animal fats, harmful chemicals or preservatives.

Miracle II Neutralizer restores proper functioning at a cellular level because it balances the fluids in your body and, in turn, results in proper absorption of nutrients. Miracle II Neutralizer Gel is an incredibly effective skin-repair lotion. This extracted substance from the soap was labeled "neutralizer" and it became very popular with Miracle II users. for use on the skin, which resulted in more testimonials on the beneficial effect of Miracle II on the skin, including clearing up acne.
Neutralizer gel contains electrically engineered eloptic energized stabilized oxygenated water, Ash of Dedecyl solution, Calcium, Potassium, Magnesium and Carbopol 940.

Moisturizing Soap also contains vitamin E, and cold pressed avocado, almond, coconut and olive oils. Moisturizing Soap and Neutralizer Gel also available in gallon size. Liquid Detoxifying Moisturizing Soap is a blend of three of the Miracle II Products, the Soap, Neutralizer, and the Skin Moisturizing Lotion are specially formulated into this Moisturizing Soap.

If you are looking to purchase or have already purchased the Galvanic Spa I recommend you look into Miracle II products to include in your skin care system, the products can be used for an incredible number of other uses from personal.

Miracle II products are very affordable, the 22 oz soap retails for .00 each, the neutralizer gel 8 oz .00, the products can be purchased wholesale for 50% less if purchased by the case of twelve.

Galvanic Spa Review - I Love the Spa But the Pricey Treatment Gels Had to Go

To learn more visit

Calcium Hardness in Swimming Pools

Calcium hardness or CH for short, is the measure of the amount of dissolved calcium content present in your pool water. Calcium as we know it is a mineral that is naturally present in water and it is usually found in high concentrated levels. Whenever your pool or spa has high concentrations of calcium present, you have what is called hard water. On the other hand when the calcium level is low, you will have what we call soft water. to properly manage your pool water chemistry, you must remember that total hardness and calcium hardness in a spa or pool are different; although, they are related entities.

Total hardness is the sum of calcium, magnesium, iron, manganese, and other elements found in your water facility. It is usually expressed in grains of hardness (i.e. 1 grain = 17.1 ppm).The calcium hardness in swimming pools and spa water systems is ordinarily measured as calcium carbonate. However it is not in solution, calcium carbonate is exhibited in your pool and spa as scale. This is a white scale formation that is also a type of natural salt. This scale like salt can be found in nature in the form of one of the following

  • Chalk.
  • Calcite (check spelling).
  • Aragonite.
  • Limestone.
Calcium carbonate is not very soluble in water and unless your pool water chemistry is properly maintained, it can drop out of solution very easily. Another concerned behavior that pool owners and operators have with calcium, is that unlike most other pool chemicals, it becomes less soluble as the temperature goes up. Because of this basic understanding, proper management of hot water systems become more perplexed.


In order for you to maintain proper water chemistry in your swimming pools, your calcium hardness level should always be in the range of 200 to 400 ppm. If the level of the hardness in your calcium content rises above 400 ppm, you must take extreme measures to maintain your total alkalinity and pH at lower levels. This is a precaution that will help you avoid any scale formation in your pool and spa. This is an absolute must if the water in your aquatic facility is heated. You will be faced with an impossible task of maintaining your pool or spa water balance, if your Calcium level reaches 1000 ppm.

Calcium Hardness in Swimming Pools

When your calcium hardness is too low!

Whenever the CH level in your swimming pool or spa is too low, the water in your facility will become very aggressive or very corrosive. Low levels of calcium is also a major contributor to foaming in spas or hot tubs. This is a pool water problem that is not good for the plaster or concrete surfaces in your pool or spa. The truth of the matter is that you should test the calcium content in your water regularly and if it is too low, take the necessary steps to correct it at once. Failure to take action, will result in your water having the capacity to leech or dissolve calcium carbonate from your pool and spa surfaces.

Pool and spa water that is corrosive, will lead to some very costly damages to their surfaces. Some of the problems that can occur are as follows:

  • Etching or pitting of your pool and spa surfaces. This water problem can occur in a very short time period if you fail to monitor your pool water chemistry.
  • Staining of your pool or spa surface walls.
  • Failure of your pool or spa heating system.
Raising your CH levels

It is reported that low levels of CH or soft water is a major contributor to a lot of surface damage to pools and spas around the country. So once you have done a calcium hardness test and determined that you have to take immediate steps to raise it, the required pool chemicals must be added. The recommended pool chemical of choice for this task is calcium chloride. This pool chemical comes in two different forms which are sold at different strength as well.

  • Hydrated Chloride is the first of the two that we will mentioned. This pool chemical can be purchase at 77% strength.
  • The next one is the anhydrous calcium chloride. This is one of the two pool chemicals that you can get at full strength if you so desire. It is sold at 100% full strength.
It does not matter which of these two pool chemicals you choose, just remember to read the manufacturer warning and instructional labels. This is for your safety because both of these calcium chlorides can generate a significant amount of heat when they are added to water. For this reason a good practice to get into is, to dissolve either one of these pool chemicals in a bucket of water and thoroughly mix them prior to slowly adding them to your pool and spa.

Now depending on which one of these two calcium chlorides you decide to use, the rate at which you will added it to your pool/spa, will be determine by the their strength. For instance, if you use the 77% strength hydrated calcium chloride, your rate of addition will be at 1.25lbs for every 10,000 gallons of water. A calculation for this dosage will help you achieve a 10 ppm increase in your CH level.

On the other hand, if you decide to use the 100% strength anhydrous calcium chloride your rate of addition will be a little different. For this chloride your dosage will be 1.0lbs for every 10,000 gallons of water. Again the calculation for this dosage will give you a 10 ppm increase in your calcium content level.

When your calcium hardness is too high

High levels of calcium in a swimming pool or spa can be just as problematic as low levels. Truth be told, balancing your pool or spa water is not an easy task but nevertheless this is vitally important. Not only for your pool but also for the many swimmers that will be using your water facilities. We have found that it is much easier to lower the pH or total alkalinity in your pool than it is to lower your calcium content.

Lowering your pool/spa calcium content can be very difficult. Why? Because it usually involves you partially draining and replacing your existing pool water. To help maintain a low level of calcium after partial drainage, you have to use a source or make-up water that has a low level of hardness. However if you conduct a calcium test to determine the hardness of your make-up water and found that it is too high, you can allow the water to pass through a water softener prior to entering your pool/spa. Once the water passes through the water softener, it will reduce the level of hardness found in the water before it enters into your pool or spa.

Problems caused by high calcium content

High levels of calcium will result in scaling water. Other problems include the following:

  • Your pool or spa surfaces will become very rough. This condition can harbor bacteria or scratch the skin of your bathers.
  • Your pool or spa filters can become clogged very quickly; thus, reducing your filtration capabilities and increasing your backwashing (filter cleaning ) frequency.
  • Your pool water will become or look very cloudy. This is the same condition that is experienced when your alkalinity is too high.
  • Your pool spa heater element can become clogged as well. This problem can eventually cause you to replace your pool heater system.
  • You will experience a reduction in your pool or spa water circulation. This will lower or reduce your pool or spa turnover rate considerably.
  • Your swimmers will complain about eye and skin irritations.
When it comes to balancing the water of a swimming pool/spa, the pH is will be the most influential variable in the CSI; however, the calcium content is the most important. This means that a significant amount of calcium present in your pool water is an absolute necessity. Therefore you have to maintain a well balance saturation index at all cost.

If the case of hardness of calcium levels that are too high, you can lower your pH range and your total alkalinity levels to compensate for it. Also, to prevent any type of scale formation or keep your calcium content in solution, you can use some sort of sequestering agent. This chemical will help by interfering with the development of calcium carbonate crystal (scale) formation. Again, please remember to read and follow all the directions found on the labels of all pool chemicals.

That way you will learn the potential dangers of the chemical you are about to use and the necessary safety procedures to avoid any miss use of it. And remember that you should never add water to pool chemicals. Instead add pool chemicals to water, especially when dealing with pool chemicals like calcium chloride.

Calcium Hardness in Swimming Pools

Elkin Jones is a Certified Pool Operator (CPO) with over twelve years experience in swimming pool care and maintenance. He oversees the daily operation of the aquarium life support and pool care for a major resort in the Bahamas. For more information regarding swimming pool care and aquarium life support systems, please visit

(c) Copyright - Elkin Jones. All Rights Reserved.

Day Spa-Salon Marketing - 5 Great Promotional Ideas

Promotions are a great way to get your employees involved. Promotions build morale and momentum. Here are just a few more promotional options that you could be implementing. [See Promotions, Promotions - Part 1]

1. Staff Promotions: Yes, you should constantly promote your staff - to boost morale, reward hard workers and call client's attention to your employees' abilities. Staff promotions could include incentives, choosing a Stylist of the Month, displaying staff's educational certificates, and featuring a different staff member in each newsletter.


As you can see, promotions will tend to overlap one another. A Father's Day theme promotion will also be a Target Group Promotion aimed at men; it may also be a Retail Promotion if you're including retail discount. Cross-promoting is an acceptable way of covering several bases. Just don't try to promote to every group on every level at once. Experience has taught that the more specific a promotion is, the easier it is to gauge the success of it, so you'll know whether it's worth doing again.

Day Spa-Salon Marketing - 5 Great Promotional Ideas

2. Make-Over Contest: Have clients and potential customers submit photos and letters explaining what they would like to change about their appearance and why they want to have a makeover. Select numerous candidates to undergo the transformation. Make sure you have a photographer on hand to capture the moments. Tie in your makeover contest with a local talk show. Some possible makeover categories are:

  • Mothers-to-Be
  • Working Women
  • Seasonal
  • College-to-Career
  • New Attitude
  • Over 40 and Fabulous
  • Sweet Sixteen
  • Stylish at 60
  • Mother Daughter
  • A Family Affair
The client receives a free gift item (preferably a retail product) with a required minimum purchase.

3. PURCHASE WITH PURCHASE: Customers are able to buy a special promotional items at reduced savings. Some companies have used umbrellas, tote bags, and trial sizes of products, gym bags, cosmetic bags, clocks or watches. Make sure your promotional items are every bit as wanted as those the department stores offers.

4. FREE LIPSTICK CARDS: The customer may receive a complementary lipstick with any minimum purchase. The lipstick card is an ideal promotional item to distribute after making a presentation to a group of consumers. Try to keep the minimum purchase to a minimum to create foot traffic for the business. A free lipstick/lipgloss offer entices women to walk into your salon.

5. YEARLY COUPON CARD: The object of this promotion card is to establish consistent retail traffic. In order for customers to redeem the coupon for the free gift, they must first make a minimum retail (not service) purchase during the month. The base retail purchase requirement is beneficial for two reasons: Once the client starts to enjoy the free gift each month, she becomes accustomed to a little extra present at the end of each visit. Many clients will budget for their minimum requirement and systematically plan to restock their products monthly so they can take advantage of the coupon offer. It is fun for the client to go home with a little treasure.

Day Spa-Salon Marketing - 5 Great Promotional Ideas

You Deserve A Better Business

As a Business Strategist and Coach, I'd like to give you the tools, strategies and techniques you need in your business

For your Free "Marketing Your Vision Activation" send email to

April Gregory is the founder of AG Consulting Group. She has invoked the successes of many including multi-million dollar producing spas to individuals in the United States Marine Corps.

Sewing Technique - How To Sew A Spa Wrap Or Beach Cover-Up

Discover how to sew a spa wrap or beach cover-up with this simple sewing lesson.

Spa wraps are great gift ideas or bazaar items, too.


Sew spa wraps for all the men, women and children in your family. Everyone needs one. Use for after the shower, bath, or when you do your hair or at the spa or pool or the beach.

Sewing Technique - How To Sew A Spa Wrap Or Beach Cover-Up

Spa wraps have elasticized tops that can be worn above the bust or at the waist.

Sewing a spa wrap is a quick and easy sewing project. All you need is a beach towel, approximately 1-1/4 yards of 1 inch to 1-1/4 inch wide sport sew through elastic and about 6 inches of hook and loop tape or large snaps.

Here is the how to sew instructions.

First of all, make a decision about what you want to use to sew the spa wrap. Colorful beach towels are great to use as well as fabric. Your choice may be based on what size you need the spa wrap to be.

Smaller towels work well for small children.

Lighter weight towels work better than heavier ones. They aren't as bulky to sew or wear and also dry faster.

Sewing Tip: Always preshrink all fabrics including towels before you sew.

The average beach towel is about 62 inches long x 34 inches wide. Find some good bargains at your local flea market.

The length of the beach towel will generally go around most bodies with some over lap. If you need more, sew 2 towels together or add half a towel.

Cut a piece of 1 inch to 1-1/4 inch wide sturdy sport sew through elastic to be about 2/3 of the length of the towel or fabric that you are using. This depends on the stretch of the elastic.

Example: For a 62 inch long towel, cut the elastic about42 inches long.

Divide the towel and the elastic into eighths. First fold in half, then again in fourths, then again in eighths. These smaller sections are easier to handle at the sewing machine.

Pin the elastic at the eighth marks to one long edge on the wrong side of the towel.

Set your sewing machine for your largest and longest zigzag stitch.

As you stitch, stretch the elastic to fit each pinned section of the towel.

First stitch along the outer edge of the elastic and then go back and stitch along the inner edge of the elastic also stretching as you sew.

If you prefer, you can sew a lightweight fabric casing to the wrong side of the towel and insert the elastic drawing it up to fit the size you want.

Cut two strips of hook and loop tape about 3" long.

Pin the rough (hook) side of one strip to the inside edge of the overlap on top of the elastic.

Stitch around the hook tape to hold securely.

Pin the soft (loop) side of one strip to the outside edge on the right side of the underlap.

Stitch around that tape.

Now place the corresponding pieces of hook and loop tape up against the stitched in place pieces of tape.

Put the wrap on your body to help determine where to sew the corresponding pieces of tape.

Pin those pieces where they should go and unhook them from the stitched tapes. Remove the wrap.

Stitch around these tapes where you have them pinned.

WOW! You just made a spa wrap!

Now, for some designer touches, try these ideas:

Add a large pocket cut from contrasting or matching fabric or even mesh fabric on the front.

Monogram or use one of your embroidery designs on the pocket before applying it to the wrap.

You could bind the outer edges of towel with fabric to match the pocket.

If you decide to bind the outer edges of the towel, round the square corners first. It looks better and is easier to bind. See the following sewing tip to make a nice curve.

Sewing Tip: Lay a dinner plate down at the corners of the towel lining up the edges of the plate with the edges of the towel. Draw the outer curve of the plate to get a very nice even curve.

If you are using a plain towel, add a fun embroidery design using instructions to embroider on terry cloth to decorate your wrap.

Applique a unique design on the spa wrap.

If you prefer not to use hook and loop tape, use very large snaps or heavy duty gripper snaps to hold the wrap closed.

You are the designer! Have fun with it!

It just makes sense!

Sewing Technique - How To Sew A Spa Wrap Or Beach Cover-Up

©2006 Marian Lewis - All Rights Reserved 1st Step To Sewing Success

Marian Lewis is a sewing instructor and the creator of an amazing new fitting method for hard-to-fit sewing folks. In her ebook, "Common Sense Fitting Method For Hard-To-Fit Sewing Folks Who Want Great Fitting Skirts And Pants", find out step-by-step WHAT you really need, WHERE you really need it and HOW to apply that to a commercial sewing pattern.

For more information, go to

Marian is also the author of other eBooks related to sewing including, "Sew A Tee Pee And Accessories For Your Tribe Of Kids" and "Classy Designer Straight Skirt" where she teaches basic and advanced sewing techniques.

To learn more, go to

To discover sewing and fitting secrets to achieve sewing success, follow the link

What Your Spa Or Hot Tub is Trying to Tell You

You walk out to use your spa or hot tub and immediately you know something is wrong. Either the water is cold, which makes for a less than enjoyable soak or nothing is working at all. The spa appears dead.

If you have a digital system in your spa or hot tub with a digital upper control, you first look at the upper control display to see if it will tell you what is going on. Looking at your upper control, you see abbreviations like SN1 or FLO or even "----". What do these symbols and abbreviations mean?


The symbols and abbreviations displayed on your spas upper control are called error codes. They tell you that the spa has detected a situation for which it then tries to identify. Different equipment manufacturers use different codes to identify certain conditions found by the spa self diagnostic system.

What Your Spa Or Hot Tub is Trying to Tell You

We will look at the two spa systems I receive most questions about. Balboa controls and Sundance Spas controls.

Balboa, one of the most common spa controls manufacturers, uses the following codes.

pd = Power supply, unit running on battery backup

OH = Sensors reading 112-118 Degrees

Flo = Improper flow or pressure switch malfunction

Cool = Water temp 20 degrees below set point

ICE = Potential freeze condition has been detected

Sn1 = Hi-limit sensor malfunction

Sn3 = Temp sensor malfunction

LOC = Interlock failure - possible pump or ozone spike

(----) = Unknown water temperature. (Displays when Spa is first powered up after refill).

Sundance Spa, one of the largest spa manufacturers, uses the following error codes.

ILOC = Interlock failure - possible pump or ozone spike

FLO = Pressure switch malfunction or Flow switch malfunction (system specific).

Hold = Flow Switch (heater is deactivated. Pump may also be deactivated).

Hold = Panel buttons pressed to many times to quickly.

HOT = PCB temperature above acceptable limit - air blower on.

ICE = Potential freeze condition.

PnL = Communication between the panel and circuit board is faulty.

(----) = "WATCHDOG" (spa is deactivated) A problem has been detected. (system can not identify)

Sn1 = OPEN SENSOR (heater is deactivated) or SHORTED SENSOR (spa is deactivated).

Sn3 = OPEN SENSOR OR SHORTED SENSOR ( heater disabled).

(This is not a complete list and your spa error codes may vary depending on year and model.)

Notice the similarities and differences in the codes. Both use FLO,SN1,SN3 and ICE and so forth, Differences include, (----). Meaning totally different things between the two systems. You must use the error codes for your control system to accurately diagnose the problem with your spa.

Lets take a quick look at the FLO error code. Both manufacturers state FLO is caused when a pressure switch malfunctions or a flow switch malfunctions. This can be the case in many situations, however, it is my experience that the number one cause of a spa displaying the error code "FLO" is due to a dirty or worn out filter.

(Some manufacturers attempt to narrow down the FLO error with different displays of the code, i.e., a solid FLO or a flashing FLO (FLO error blinks off and on).

Blinking FLO = Heater has been deactivated, pump is on and Flow / Pressure switch are open. (This means the system detects the spa has called for heat, the PC board has applied power to the pump, but it has not detected water flow. It deactivates the heater to avoid damage to the heater).

Solid FLO = Pump is off, flow or pressure switch is closed. (Meaning, the system should not be detecting water flow because the PC Board has not applied power to the pump, but the flow pressure switch is saying there is water flow. The flow or pressure switch is stuck in the closed position or shorted.)

A dirty or worn out filter can cause several error codes to be displayed. "OH" (over heat) because water is not moving quickly enough through the heater vessel and the high limit detects too hot of water temperature. "FLO" because the filter will not allow enough water through the heater vessel to activate the flow or pressure switch. Filters should be replaced approximately annually or bi-annually if you use two different filters. Filters should be rinsed thoroughly every month, and cleaned properly every 3 months or so.

For more information on error codes for your spa, visit Spa Parts Supply or contact your spa manufacturer for a list of codes that pertain to your spa. When in doubt, call a spa service technician for troubleshooting help and repair.

What Your Spa Or Hot Tub is Trying to Tell You

J.A. Peters, has worked in the swimming pool and spa industry for more than 24 years. He continues in the service of hot tubs and pools online through, where he helps Spa and Hot Tub owners all over the country. You can find more information or ask for personal assistance by going to

Top 10 Salon & Spa Promotions and Marketing Ideas

1. Networking and Connecting to gain the Leading Edge.

Getting out and making a name for yourself is important. It's not enough to place a sign out front and run an advertisement in the paper and wait for the phone to ring. You are more likely to get business from people who have made contact with you or know you. Participate in your community and join groups where you can network with people in your suburb or town, you'll be able to make connections, get the word out about your salon and spa and bring in some new clients. Get out, meet people and increase your business visibility.


2. Stealth Marketing

Top 10 Salon & Spa Promotions and Marketing Ideas

Use Viral Marketing to build your brand awareness and enhance your marketing efforts. By using pre-existing social networks like Facebook, YouTube and Twitter you can get the word out and create buzz for your salon and spa. Stealth marketing can encompass social networks, text messages, blogs and blog posting all with the purpose of gaining visibility and increasing your marketing objectives.

3. Email Marketing

As a day Spa, Beauty or Hair Salon owner your client list is a precious asset. Consider the lifetime value of a client. How much does each of your clients spend on average per month, per year and over a lifetime? It costs anywhere from 5 to 8 times more to gain a new client as opposed to retaining your clients. Therefore, you need to place a strong emphasis on keeping existing clients. Keeping in touch with your clients to stay top of mind is important to gain repeat business. Email Marketing is a highly effective way to build and maintain relationships.

4. Praise from Happy clients

The marketing giants use celebrity endorsements (testimonials) to expose their products and give their products credibility and appeal. You too can get testimonials from your happy clients. Identify people who can influence your target market and get them to endorse your treatments and techniques. Get key leaders within your community to try your products and treatments for free and get their feedback in writing. Get their permission to use their feedback, comments and photos in your promotional material.Endorsements can come from friends, the most powerful endorsement is when friends and clients recommend your product or service to another friend. This is powerful word of mouth advertising and more believable than any other form of endorsement.

5. The Power of Free!

We all like getting a little bonus, a gift, a little something extra. Your clients do, too. The acronym "GWP" stands for "Gift with Purchase". As the name suggests, a GWP is an item that is given to your client when she spends above a specified amount on beauty treatments, hairdressing or skin care products. The Gift with purchase (free item) could be anything from cosmetics, skin care products, hair care products, salon voucher, product samples, etc. Free offers for example Buy 10, Get One free, Buy a Facial and Pedicure and Get a Free Manicure adds transactional value and enhances allure. Free introductory offers entice clients to trial a product.  Free offers help with the buying decision and increase sales. 

6. Referral Programs

Getting clients through referrals is one of the best ways to build your business. Have a referral incentive program in place to encourage clients to refer business to you. Having a specific referral program gets people thinking about who they can refer to you. A referral program encourages word of mouth advertising. Make it a habit to ask your clients for referrals. Tell them you would really appreciate it if they could recommend you to anyone who would be interested in a cut/colour/any service you provide." And of course tell them about your referral incentive program - let them know what's in for them. 

7. Effective Words that Sell

Copywritingis the use of words to promote your salon and spa. You know the saying, "It's not what you say, but how you say it. You can tell clients we cut hair, do facial and waxing. Or you can start defining your product or service in a whole new light. Literally turn the spot light on what you say.

Before: We sell xyz products

After: The Best Clinically Proven Anti-ageing Formulation for Fine Lines and Wrinkles.

Before: We do Facials

After: Our Facials will Rejuvenate your Skin, Leaving it Looking Radiantly Healthy and Feeling Absolutely Fabulous.

Every word in every single message, advert and presentation forms a perception, either good or bad. Choose your words wisely. Too many salon and spa owners study what the competition is doing and do and say the same. Make you words count, make them unique, succinct, persuasive, enticing, juicy and delicious.

8. A Niche Strategy to Focus your Marketing efforts

Don't try to be everything to everyone. Focus on your specific niche. Know what makes you different from your competitors. Analyse your competitor's strengths and weaknesses. Offer more value by differentiating your specific treatments and results. One of the biggest niche strategy advantages is the ability to quickly become a dominant player your specific area of expertise. There are salons that cater specifically for rejuvenation, slimming, tanning, hair design, waxing and massage. Niche marketing can be a focused strategy at a niche group such as pregnant women, teenagers, couples, men. A massage and relaxation niche may encompass Yoga, Shiatsu, Meditation and an array of Massage techniques such as deep tissue, Swedish, aromatherapy and Thai massage. Spas are increasingly offering unique services and products to differentiate themselves from the usual facials and body treatments. A new spa niche may be carved out with Asian healing practices and rituals.

9. Win them over and Build relationships

Treat each client like they are special. Listen sincerely to their concerns. Communicate with your clients, what are their interests, likes, dislikes. Educate your clients on the many benefits of your service and products. Have promotional tools such as educational Pamphlet/Flyer/Email/Booklet/Blog/eBook which includes interesting and useful information. Make sure your clients are pampered, comfortable and give them your full attention. Recognise that you serve clients, that client relationship is part of your job. Be helpful, friendly and courteous at all times.

10. Bold & Beautiful Business.

Who gets the attention? Attractive men and women, the loud mouth and the exceptional offer. Start attracting attention to your salon and spa. Have attractive staff with flawless skin, well groomed with full make-up. You think I'm joking, but its fact that good looking people attract more business. And as a salon and spa, you are in the health and beauty business, so your people need to look the part. Would you go to an overweight personal fitness trainer, or would you want the lean muscular trainer? Who gets the attention? The budget salon with posters on the wall or the salon with a gorgeous reception, water feature, glossy magazines, top notch furnishing and finishes. We know that packaging is everything; clients pay big money for professional skin care because the marketing messages tell us its special and the packaging supports the message. Is your salon and spa supporting your marketing message? Attractive people, places and objects are attractive because they literally attract attention and interest. Is your salon and spa attractive and attracting attention? Attractive refers to everything: your marketing messages, the way you answer the phone, answer questions, the way you present yourself, your advertising. It all needs to be bold, beautiful, attractive, and appealing to draw people in.

Top 10 Salon & Spa Promotions and Marketing Ideas

For more Free Salon & Spa Tips, Strategies and Ideas, go to

Galvanic Spa and AgeLOC Review - Does the Galvanic Spa and AgeLOC Really Work?

A .3 billion company that is traded on the NSE has caused quite a stir lately in the anti-aging market. Two products in particular, the galvanic spa and the ageLOC Future Serum, have gained popularity among many who are seeking the secret to looking younger.

Both products come from Nu Skin Enterprises, a twenty-five year old, publicly traded company who's stock recently shot up from to . As a result many people are curious as to what exactly is going on to cause such incredible growth. Major news stations such as CBS, Fox, and The Today Show have all reported on their patented, handheld device called the galvanic spa.


So what exactly is the galvanic spa and ageLOC? Why are so many people going "crazy" for these products? Is it just a fad or is there something truly remarkable here that is worth paying attention too?

Galvanic Spa and AgeLOC Review - Does the Galvanic Spa and AgeLOC Really Work?

First, let's review the galvanic spa. Galvanic treatments are nothing new. They have been around for over a hundred years. It all started with a scientist by the name of Luigi Galvani who accidentally discovered that when the sciatic nerve of a dead frog is exposed to static electricity it causes the frog's leg to move.

This interaction, which Galvani recreated successfully, led to his observation that there was an important relationship between electricity and animation, or life. Over the next several years, Galvani continued to explore the use of electric currents for health benefits in the body, most notably the skin.

So who do galvanic currents work in a spa setting? We know that like charges repel each other and opposites attract. Consequently, by formulating products to possess a specific charge and using mild, safe and pain-free electrical currents of the same charge, the currents are able to "push" the product into the skin, which facilitates the delivery of key nutrients included in that product.

Nu Skin is not the originator of galvanic treatments. Many wealthy people have been paying hundreds of dollars per treatment for a long time to help them remove wrinkles and look younger. All Nu Skin did was create an award-winning, patented, handheld device that delivers all the benefits of regular galvanic spa treatments except you never have to leave your home!

In other words, the Nu Skin galvanic spa has reduced the price of galvanic treatments to about a treatment. Plus, you are able to do it in less than ten minutes and all within the comfort of your own home. Obviously, something like this has mass appeal and is gaining attraction among hundreds of thousands of people worldwide.

Okay, so that is a brief overview of the Nu Skin galvanic spa. Now what about ageLOC? What is ageLOC? Why are people so excited about it? What does it do?

Simply put, ageLOC is the science of targeting aging at its source. Nu Skin has been working with Stanford University, Purdue University, and LifeGen Technologies and has discovered what they are calling, "youth gene clusters". No other company has ever been able to identify these gene clusters that affect our aging process.

To say this is a big discovery would be an understatement. When it comes to aging, this could be the biggest discovery of the century. Nu Skin has developed a scientific platform called ageLOC whereby they are able to reset these "youth gene clusters" to a more youthful state.

The result is nothing short of miraculous. Many people that are using the ageLOC products are reporting the look of their age being reduced by five, ten, even twenty years.

But, Dr. Joe Chang, the Chief Scientific Officer for Nu Skin, says that the new ageLOC skin care product line is just the tip of the iceberg. Apparently, Nu Skin is looking at incorporating their ageLOC science into nutrition, which means that they will be able reset genes to a more youthful state within your body!

The implications of this are far reaching. As you can see, there is a reason Nu Skin's stock has gone from to over the last few months. Nu Skin's future over the next ten years is looking very bright.

Galvanic Spa and AgeLOC Review - Does the Galvanic Spa and AgeLOC Really Work?

Dave Vass is interested in helping anyone who wants to try the Nu Skin products or start their own Nu Skin business. Dave and his brother, Doug, are experienced network marketers that have helped many people build very successful, global businesses.

Dave's team blog can be found at