The day spa business is more competitive now because there are more salons opening left and right. More people are seeing the comfort of being pampered after a whole week of work stress. Most customers come to a spa for a massage, for body treatments or manicures. With more spas sprouting everywhere, you will need to promote your spa even more.
Giving away coupons is one of the most effective ways for a day spa business to get new customer and get old ones to come back. Once a person has a coupon he or she will likely come with a friend. That friend will pay full price and you also would have gained one new customer. Coupons have been so traditional that many businesses often use it to get more clients. Use it when business is at its low season.
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Offer a 15% percent discount for a client's 1st visit. You can also offer discounts for anyone who brings in a new customer. Give discounts to couples who come together for a procedure or offer a discount for a yearly membership or package. Discounts as a promotional gimmick will always work to promote your day spa business.
Announce a free tour on opening day. Residents and future customers in the community can freely walk around your salon, check out your services and check your prices. Offer free procedures for visitors who come early or bring a friend. Give away promo items like tiny bottles of lotion with your logo on it.
You know many people look toward the internet for information and to find things and places. Set up your website and make it interesting by providing fresh content on it for people to read. You can also post your promotional offers online. Encourage clients to submit their own stories and beauty tips and reward the ones who has the most interesting article. Customers like to patronize establishments that they feel part of.
If you already have a website, do some internet marketing to boost your online visibility. Write a lot of articles that will improve your ranking on search engine results. That will make it easier for new and old clients to find you on the Internet. Join online spa directories and have your company name listed on salon association websites.
Create a unique selling point so you won't just be offering what all other spas are giving others. Give customers a reason to patronize you over other day spas. Have a suggestion box at your spa or make one on your website to find out what you are missing or which area you need to give more attention to. It is also a good chance to get ideas on how to improve your day spa business.
Day Spa Business - Ways to Promote Your Spa
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